POKERSTARS

The Challenge: PokerStars was launching in 40-something markets and wanted to establish itself as the home of online poker.

The Solution: We created the tagline “We are Poker” as a driver to visualise the intensity of the world’s most famous game of cards. Poker had just started to be considered a sport, so we treated the campaign as such and pulled all the stunts. Wolves, duels, pumping organs and one of the world’s greatest athletes.