POKERSTARS

The Challenge: PokerStars was launching in 40+ markets and needed to claim its position as the global home of online poker.

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The Solution: We created the tagline “We Are Poker” to dramatise the intensity of the world’s most iconic card game.
With poker gaining recognition as a sport, we treated the campaign like one - complete with wolves, heart-pounding showdowns, cinematic stunts, and one of the world’s greatest athletes.