NKT Fasteners

The Background: For over 120 years, NKT has been Denmark’s market leader in fasteners. In 2020, they set their sights on Sweden and Norway.

The Solution: We leaned into a classic Nordic rivalry: Swedes fearing Danes will ruin their ski holidays—by crashing the slopes or drinking too much.

Our pitch?
Protect yourself from Danes. With Danish fasteners.

The campaign included a hero film, supporting content, “Dane-safe” product stickers—
and yes, even a Swedish jingle - written by me.