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The Challenge: Bathroom renovations had fallen behind kitchens and living rooms on the wish list. We needed to remind people why the bathroom matters not just as a beautiful space, but as one that can also be better for the planet.

The Solution: In a busy home, the bathroom is the only room with a lock on the door. A sanctuary from dishes, noise, and to-do lists.
Like nature, it’s a place to breathe and reflect.

Inspired by this truth—and the poetry of Henry David Thoreau—we created the campaign line:
“I have a room all to myself. It’s my bathroom.”
At the heart of the campaign is the story of a girl growing up, with the bathroom quietly witnessing her biggest, smallest, and most private moments.